YouTube remains a dynamic platform, with various trends shaping its landscape. Here are the key YouTube trends for 2025:
1. **Short-form Video Content**
– **YouTube Shorts** have become incredibly popular, with billions of average daily views. They are a mobile-first feature, capturing 70% of YouTube’s viewership from mobile devices. Brands can repurpose short-form content from TikTok and Instagram Reels to YouTube Shorts.
2. **Live Videos**
– Live video continues to be highly engaging, with viewers staying with live streams for 10-20 times longer than pre-recorded content. This allows brands to interact with audiences in real time and build community and authenticity.
3. **Social Commerce**
– Social commerce is expanding on YouTube, with the platform partnering with Shopify for easier product management and introducing a new Shopping section in the Explore tab. Live shopping is also gaining traction, with 70% of participants preferring it to other types of social purchasing.
4. **Relaxing or Comforting Content**
– Comfort content, such as guided meditations and relaxing experiences, are in high demand, particularly among Gen Z, where 83% use YouTube videos to relax and 69% return to content that feels comfortable to them. Brands like Calm capitalize on this trend to produce relaxing content.
5. **YouTube for the TV**
– The YouTube app is enhancing its TV functionality, allowing users to search and watch content on their TVs. Brands can leverage interactive features to keep viewers engaged, especially for long-form and live video content.
6. **The New Meme Content**
– Meme culture is evolving with new formats and platforms. Brands can create their own content using trending sounds and visuals, as seen with Sprout Social’s YouTube Shorts.
These trends provide a comprehensive view of YouTube’s evolving landscape, offering opportunities for brands and creators to engage their audiences effectively. By adapting these trends, you can boost your video marketing strategy and increase brand awareness and engagement. For more details, visit [the original article](https://sproutsocial.com/insights/youtube-trends/).