Snapchat continues to highlight key trends and strategies for brands aiming to capitalize on Valentine’s Day in 2025. Here are the main points:
1. **User Engagement**: According to Snapchat, 82% of users celebrating Valentine’s Day plan to connect with the most important people in their lives, emphasizing the holiday’s focus on personal connections and gifts.
2. **Content Strategy**: The platform suggests that advertisers leverage creative elements like hearts, roses, and red lips in their augmented reality (AR) ads to capture attention. This approach, dubbed “the cheese factor,” is essential for engaging audiences.
3. **Shopping Trends**: Snapchat users are keen on shopping, with 74% using AR for product try-ons, such as sunglasses and earrings. This trend indicates an increasing importance of interactive experiences in marketing strategies.
4. **Event Planning**: Although users in the U.S. and other nations focus on flowers, roses, and candy, self-gifting is a significant trend, particularly on the actual holiday. Users are more likely to self-purchase rather than buy for others, especially if planning ahead is required.
5. **Advertising Insights**: Snapchat’s data shows that the most chatter about Valentine’s Day occurs at 9 a.m. on Feb. 14, which is crucial for advertisers looking to maximize their reach during peak engagement times.
6. **TikTok Comparison**: While TikTok focuses on earlier planning, with users starting to think about purchases six months before the holiday, Snapchat underlines the importance of acting fast with Valentine’s Day being a short-lived but highly engaging period for ads.
These insights collectively highlight the strategic need for brands to be proactive and creative in their marketing approaches, leveraging both traditional advertising techniques and innovative AR features to reach their audience effectively during the holiday season. [Read more here.](https://www.socialmediatoday.com/news/snapchat-valentines-day-research-2025/739630/)